Florida Horse Park Economic Study
Horse Shows in the Sun, Inc. is pleased to release the results of an extensive economic impact study of their 2014 horse show series held each January – March at the Florida Horse Park in Ocala, Florida. The prestigious Sport Management Research Institute (SMRI), praised for their work with the NFL and US Open, was hired by HITS to complete a detailed study quantifying the region’s economic influx correlated to their 10-week show jumping series.
On average,Horse Shows in the Sun Ocala hosts 2,000 stalls and 6,000 participants on the 250-acre site. With an average of more than 3 people per showing horse attending the circuit, the Marion County event generates in excess of $63 Million in direct expenditures by participants and spectators, generating more than $90 Million in total economic benefits annually.
In a survey of horse show exhibitors, eight of ten respondents reported that they were non-residents of Ocala/Marion County. The vast majority of spending in Marion County directly associated with HITS competitors and out-of-town visitors is represented by horse-related expenses. Daily tourism expenditures including lodging/accommodations, food and beverage, entertainment, recreation, merchandise purchases and other retail expenses are also main areas of economic gain.
The study identified HITS Ocala demographic majority as female with an average age of 47.2 years and an average household income in excess of $223,000.
We’ve had many questions regarding the recent Monterey Downs events. Primarily, “how does this effect the Monterey Horse Park?”
The short answer is that we’re not sure. We know that, in the face of law suits by KFOW and Landwatch, the City of Seaside decided to rescind their approvals of the General Plan and Specific Plan, to de-certify the EIR, and to send the projects back to the Seaside Planning Commission for modifications.
Thursday was a huge step toward our dream of a Horse Park. The Seaside City Council certified the EIR. They also approved the Specific Plan and the General Plan, which will require a second vote November 17.
Over the past 20 years, horse parks in other Western States have contributed greatly to their communities. There is much more information regarding the economic impact of horse parks on local communities. Soon let’s be reading about the impact of the Monterey Horse Park on Seaside!
For anyone who has participated in a horse show, be it at the national, state or local level, there is no doubt that these activities generate a lot of money. The American Horse Council’s Economic Impact of the Horse Industry on the United States study includes some impressive statistics that confirm the significant impact of the horse show industry.
Home to more equine events than any other city in the world, Oklahoma City is the venue of choice for more than a dozen top national and world championship horse shows, attracting riders from across the nation – and world – each year.
Not only do Oklahoma City horse shows provide family fun entertainment, they make a substantial contribution to the city’s economy.
Horse Shows in the Sun located in Thermal, CA is a seasonal venue offering a series of 8 horse shows each winter. Each week brings 3000 horses, 10,500 horsemen and horsewomen and 25,000 spectators to Thermal. Most importantly, $120,000,000 is added annually to the local economy in money spent on food, lodging, living expenses and entertainment. Imagine what a year round facility such as the Monterey Horse Park could bring in!
This Thursday, November 10, the EIR Certification will once again come before the Seaside City Council and this time we hope there will be a vote.
Thursday night’s Seaside City Council meeting was well attended by numerous MHP supporters and board members. A number of persons from the hospitality industry, real estate, and chambers of commerce spoke in favor of the three projects, as well as private citizens of Seaside. The Mayor and Council were forced to continue the meeting to November 10 due to a last minute legal submission of a multiple page document, but we remain optimistic and will keep you informed.
FIRST ROUND OF COUNCIL VOTES. We need every Horse Park supporter to demonstrate their support! Click through to RSVP or send a supportive email.
Horse Parks are the wave of the future across the nation. Over half of our states have horse parks, many funded by the state itself. Horse Parks provide millions of dollars in revenue to their communities.